Complete curly, coily and kinky hair range in white label
Launch 4 to 8 consistent SKUs in a single production run instead of a standalone product: shampoos, masks, creams, gels and serums formulated for textured hair, made in Europe under your brand.
- MOQ 200 units per SKU
- 4 to 8 weeks production
- CPNP & PIF available
How do you launch a complete textured hair range in white label?
You pick 4 to 8 SKUs from our 11 formulas dedicated to curly, coily and kinky hair, then customise actives, fragrance, size, packaging and labels. Our French lab formulates, manufactures and fills everything in a single order, with a 200-unit minimum per SKU and a 4 to 8 week lead time. CPNP notification and the product information file (PIF) can be handled for the EU market.
- 11 formulas available for textured hair
- Customisable actives, fragrance and texture
- 100% European manufacturing, Regulation (EC) 1223/2009
- Labels and packaging under your brand
3 recommended range configurations
Three proven starting points depending on your retail positioning. Every composition stays editable.
Essential Range
4 SKUsA complete, shelf-readable ritual: cleanse, detangle, hydrate, define.
- Sulfate-free shampoo
- Detangling conditioner
- Styling cream
- Defining gel
Best for : First brand, salon or shop testing the textured hair market.
Complete Range
6 SKUsAdds deep care and finishing: higher basket value and repeat purchase.
- Sulfate-free shampoo
- Detangling conditioner
- Leave-in conditioner
- Styling cream
- Curl activating mask
- Finishing serum
Best for : Growing brand, multi-door distribution, e-commerce.
Signature Range
8 SKUsAn expert offer segmented by need: hydration, repair, scalp, growth.
- Sulfate-free shampoo
- Detangling conditioner
- Leave-in conditioner
- Styling cream
- Defining gel
- Restructuring mask
- Purifying detox mask
- Anti-hair-loss & growth serum
Best for : Premium brand, salon network, afro & multicultural market.
The 11 available SKUs
Build your range from our formulas dedicated to curly, coily and kinky hair.
Sulfate-free shampoo
An ultra-gentle sulfate-free cleansing base that purifies the scalp while preserving the natural hydration of textured hair. Ideal as the first step of the ritual.
Sizes : 250ml / 1L
View productDetangling conditioner
A creamy detangling treatment that glides through the fiber to gently detangle, deeply hydrate and prepare leave-ins. The essential step after shampooing.
Sizes : 250ml / 1L (8.4fl oz / 33.8fl oz)
View productLeave-in conditioner
A lightweight no-rinse treatment that hydrates, detangles and protects textured hair every day. A formula rich in hydrating and emollient actives for soft fibers all day long.
Sizes : 250ml
View productStyling cream
A creamy formula rich in vegetable butters and oils that defines curls, nourishes the fiber and delivers a soft, shiny finish. The signature gesture of textured hair routines.
Sizes : 250ml
View productDefining gel
A fluid-textured gel that sculpts curls and locks them with long-lasting hold, without any crunch. Perfect for ritual finishing or wash & go styling.
Sizes : 250ml
View productCurl activator mask
A cream mask that shapes, coats and nourishes each curl for a bouncy, defined and hydrated effect. Ideal as a weekly routine.
Sizes : 250ml / 500ml (8.4fl oz / 16.9fl oz)
View productDetox purifying mask
A pre-shampoo mask with clay and purifying actives to remove pollution, styling residues and excess sebum, without drying the curls.
Sizes : 250ml / 500ml (8.4fl oz / 16.9fl oz)
View productRestructuring mask
A concentrated protein mask that repairs the fiber from the inside, strengthens weakened hair and restores elasticity, strength and shine.
Sizes : 250ml / 500ml (8.4fl oz / 16.9fl oz)
View productFinishing serum
A lightweight serum as a final touch that enhances curls, tames frizz and protects the fiber from thermal and environmental aggressions.
Sizes : 30ml / 50ml / 100ml (1fl oz / 1.7fl oz / 3.4fl oz)
View productAnti-hair loss & growth serum
A scalp serum enriched with targeted actives to stimulate microcirculation, strengthen the fiber from the roots and promote denser growth.
Sizes : 30ml / 60ml / 100ml (1fl oz / 2fl oz / 3.4fl oz)
View productHydra-repair serum
A leave-in serum that repairs dry ends, deeply hydrates the fiber and restores softness, shine and comfort.
Sizes : 30ml / 50ml / 100ml (1fl oz / 1.7fl oz / 3.4fl oz)
View productWhy launch a range instead of a single product
Higher basket value
Textured hair is cared for as a ritual: customers rarely buy one product, they complete cleansing, hydration and styling.
Consistent ritual
Formulas designed together (pH, actives, fragrance) deliver consistent results and avoid cross-brand incompatibilities.
Stronger merchandising
A range fills shelf space, photographs better and makes e-commerce bundles easy.
Loyalty & repeat orders
Each SKU has its own repurchase rhythm, bringing customers back to your brand several times a year.
How your project runs
- 1
Brief & selection
We frame your positioning, target curl patterns (3A to 4C) and the SKUs in the range.
- 2
Formulation & samples
Choice of actives, fragrance, texture and pH, then pre-production samples to approve.
- 3
Packaging & labels
Bottles, jars or serums, graphic design or adaptation and regulatory wording.
- 4
CPNP & PIF
Product information file and European notification when required.
- 5
Production
Manufacturing in Europe, quality control and filling under your brand.
- 6
Delivery
Full range shipped 4 to 8 weeks after brief approval.
Frequently asked questions
What is the minimum order for a complete range?
The minimum is 200 units per SKU. A 4-SKU range therefore means 800 units in total, an 8-SKU range 1,600 units.
Can I freely mix the SKUs in the range?
Yes. You build your range from the 11 available formulas; our recommended configurations are only starting points.
Are the formulas sulfate and silicone free?
Cleansing bases are offered sulfate-free, and styling formulas can be developed without silicone. These choices are made at the formulation brief stage.
Is the range compliant with European regulation?
Yes. Products are manufactured in Europe under Cosmetic Regulation (EC) 1223/2009, with a product information file (PIF) and CPNP notification.
Can I customise the actives of each SKU?
Yes. Every formula accepts targeted actives depending on the goal (hydration, definition, anti-breakage, scalp). Two actives are included, a third is available as an option.
How long does a range take to produce?
Allow 4 to 8 weeks between brief approval and delivery, whatever the number of SKUs in the range.
Ready to launch your textured hair range?
Build your range online or request a detailed quote: our lab replies with a costed proposal.
