Formaldehyde-free
Safe and respectful formulas
CE Certified
European compliance guaranteed
MOQ 50 units
Accessible to entrepreneurs
15+ years expertise
Recognized know-how
Our 5 exclusive smoothing formulas
Each formula meets specific needs. All are formaldehyde-free and made in Europe.
Brazilian Smoothing
Our flagship formula enriched with pure keratin and argan oil. Ultra-smooth results for 4-6 months.
Benefits
- Intense and long-lasting smoothing
- Exceptional shine
- Split end repair
- Anti-frizz effect
Key actives
- Hydrolyzed keratin
- Argan oil
- Silk proteins
- Glyoxylic acid
Korean Smoothing
Inspired by Asian hair rituals. Smooth, shiny and naturally silky hair.
Benefits
- Mirror shine
- Natural suppleness
- Long-lasting hydration
- Silky touch
Key actives
- Camellia oil
- Bamboo extract
- Hyaluronic acid
- Rice proteins
Indian Smoothing
Ayurvedic formula enriched with precious oils. Ideal for very dry and damaged hair.
Benefits
- Deep nutrition
- Hair reconstruction
- Extreme softness
- Heat protection
Key actives
- Amla oil
- Virgin coconut oil
- Brahmi extract
- Shea butter
French Smoothing
Our signature formula combining effectiveness and hair respect. The ideal compromise.
Benefits
- Natural smoothing
- Fiber respect
- Lightness
- Easy styling
Key actives
- Grape seed oil
- Chamomile extract
- Panthenol
- Vitamin E
Tannin Smoothing
A gentle, natural formula with plant tannin that coats the fiber, locks in color and delivers lasting shine and discipline.
Benefits
- 100% plant-based
- Preserves color
- Long-lasting discipline
- Natural shine
Key actives
- Plant tannin
- Silk proteins
- Hydrolyzed keratin
- Amino acids
Formula comparison
Choose the formula suited to your target clientele
| Feature | Brazilian | Korean | Indian | French | Tannin |
|---|---|---|---|---|---|
| Smoothing intensity | ★★★★★ | ★★★★☆ | ★★★☆☆ | ★★★★☆ | ★★★☆☆ |
| Result duration | 4-6 months | 3-5 months | 3-4 months | 2-3 months | 3-4 months |
| Hair type | Curly/very curly | Wavy/curly | Dry/damaged | All types | Colored/sensitized |
| Strength | Intense smoothing | Shine | Nutrition | Versatility | Plant & color |
| Formaldehyde-free | ✓ | ✓ | ✓ | ✓ | ✓ |
Frequently asked questions about white label smoothing
What is the difference between the 4 smoothing formulas?
Brazilian smoothing offers ultra-smooth and shiny results. Korean smoothing favors shine and natural suppleness. Indian smoothing intensely nourishes dry hair. French smoothing combines effectiveness and gentleness for all hair types.
Do the smoothing treatments contain formaldehyde?
No, all our formulas are 100% formaldehyde-free. We use alternative actives like glyoxylic acid that offer excellent results while preserving the health of hair and users.
How long does a smoothing result last?
Depending on the formula and hair type, the result lasts between 3 and 6 months. Brazilian smoothing offers the longest hold, while other formulas are ideal for regular maintenance.
Can I customize the packaging and labeling?
Yes, we offer complete customization: choice of container (500ml, 1L), cap type, fragrance, and printing of your labels with your brand and visuals.
What is formaldehyde-free Brazilian straightening?
Formaldehyde-free Brazilian straightening is a professional treatment that durably reduces frizz and smooths hair using actives like glyoxylic acid, tannin or amino acids. Free from formaldehyde and aldehyde derivatives, it complies with EU regulation (EC) 1223/2009 and lasts 3 to 5 months.
- 0% formaldehyde, 0% aldehyde — EU compliant
- Smooths, controls frizz and adds mirror shine
- Compatible with colored and bleached hair
- Available in 4 formulas: Original, Tannin, Botox, Glyoxylic
Frequently asked — Brazilian straightening
Is formaldehyde-free Brazilian straightening really effective?+
Yes. Modern glyoxylic-acid or tannin-based formulas deliver durable smoothing (3 to 5 months) without formaldehyde, which is now restricted in Europe above 0.2% in hair products.
How long does Brazilian straightening last?+
Duration ranges from 3 to 5 months depending on hair type, wash frequency and use of sulfate-free, sodium-free maintenance products.
Can it be applied on colored hair?+
Yes, our formulas are compatible with colored and bleached hair. We recommend waiting 15 days after coloring before application.
Difference between Brazilian straightening and Japanese straightening?+
Brazilian straightening is semi-permanent (3–5 months) and reduces frizz while keeping movement. Japanese straightening is permanent: it breaks disulfide bonds and only fades with regrowth.
All your questions about white label hair manufacturing
Browse our full FAQ (60+ expert answers) to scope your private label hair project.
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