In short
Creating a white label hair cosmetics brand means having your products manufactured by a specialised lab (LissCréation) and selling them under your own brand. You own the positioning, design and distribution without investing in a factory. Our catalog covers Brazilian smoothing, Korean smoothing, taninoplasty, hair botox, shampoos, masks, serums, leave-ins, thermal sprays, scalp scrubs and a full range for textured hair. MOQ 200 units per SKU, 4-8 weeks production, European compliance (CPNP, PIF, ISO 22716) included.
Step 1 — Define your positioning and target
Before picking a product, clarify who you sell to and with what promise. This step drives every later decision: price, packaging, claims, channels.
- Identify your target: salons, DTC e-commerce, export distributors, marketplaces.
- Pick a clear positioning: premium, natural/ORGANIC, professional, accessible, vegan.
- Define 3-5 brand values (Made in Europe, formaldehyde-free, sulfate-free, cruelty-free…).
- Study 5 direct competitors: price, INCI, packaging, communication.
- Set a 12-month KPI (revenue, number of SKUs, markets).
Step 2 — Choose your product range
Better to launch a short, coherent range than a scattered catalog. Pick 3 to 6 SKUs that complement each other and form a clear ritual.
- Smoothing / Botox: high-margin signature product for salons and technical retail.
- Shampoo + Mask: daily ritual base, ideal for retention.
- Leave-in / Serum / Thermal spray: basket size and differentiation.
- Textured hair range: fast-growing market, few premium offers.
- Request our full catalog to compare formats, MOQs and unit prices.
Step 3 — Customise your formula
Any catalog formula can be adapted to your brief: actives, fragrance, texture, claims. You can also develop a 100% bespoke formula.
- Pick 2 free actives from 26 (keratin, hyaluronic acid, collagen, ORGANIC oils…).
- Select your fragrance from 26 references or create an exclusive scent.
- Adjust texture, viscosity, pH, certifications (vegan, ORGANIC, sulfate-free, silicone-free).
- Validate a sample before series production.
- 100% bespoke option: 6-10 weeks of R&D, formula exclusive to your brand.
Step 4 — Build your brand identity and packaging
Packaging is your first salesperson. Logo, label, container and gift box must tell your positioning in 3 seconds on shelf or screen.
- Logo and brand guidelines (colors, typography, tone of voice).
- Adhesive labels or direct silkscreen — INCI-compliant and multilingual.
- Containers: bottles 100/250/500ml/1L, jars, tubes, sprays, glass or recycled plastic.
- Caps: disc-top, pump, sprayer, screw cap.
- Gift boxes and bundles (shampoo+mask duo, launch kits).
- Our partner designer can take over the whole visual workstream.
Step 5 — Secure regulatory (CPNP, PIF, Responsible Person)
Selling a cosmetic in Europe requires a full file. LissCréation handles everything for each manufactured product.
- PIF (Product Information File): composition, safety assessment, stability.
- CPNP notification: mandatory EU portal before market release.
- EU Responsible Person: we cover this role for non-EU brands.
- ISO 22716 compliance (Cosmetic Good Manufacturing Practices).
- Export outside the EU: SCPN (UK), FDA / MoCRA (US), Switzerland, Morocco, Middle East.
Step 6 — Launch production and logistics
Once formula, packaging and regulatory are signed off, your order enters production. Plan 4 to 8 weeks depending on volume and complexity.
- MOQ: 200 units per SKU — mixing across SKUs is allowed.
- Lead time: 4 to 8 weeks after final sign-off.
- QC checks at every step, retained series sample.
- Shipping to 27+ countries — road, sea or air freight.
- 3PL storage option in EU warehouse for e-commerce brands.
- Real-time tracking on your client space (quote → production → shipped → delivered).
Step 7 — Launch and grow your brand
Sales start on delivery day. Here are the most effective levers to turn a first order into a long-lasting brand.
- Pricing: target 60-75% gross margin in retail, 50-60% in B2B salons.
- Distribution: Shopify site, marketplaces (Amazon, TikTok Shop), salon network.
- Content: packshot photos, tutorial videos, verified reviews, before/after.
- Acquisition: Meta Ads, TikTok Ads, micro-stylist influence, product page SEO.
- Reorder: plan the next order at 50% stock to avoid stockouts.
- Range extension: add 1-2 SKUs every 6 months to densify the ritual.
Our manufactured product catalog
All the categories you can put under your brand from 200 units.
| Product | Learn more |
|---|---|
| Brazilian / Korean / tannin smoothing | Learn more |
| Hair botox | Learn more |
| Professional shampoo | Learn more |
| Finishing mask | Learn more |
| Leave-in | Learn more |
| Hair serum | Learn more |
| Thermal protection spray | Learn more |
| Apricot scalp scrub | Learn more |
| Textured hair range (8 products) | Learn more |
Frequently asked questions
What budget should I plan to launch a hair cosmetics brand?
A first range of 3 SKUs at MOQ 200 represents a €5,000 to €15,000 ex-VAT investment depending on products, packaging and services (design, CPNP, PIF). ROI is usually reached on the first order for brands with an existing distribution network.
How long to launch end-to-end?
Plan 3 to 4 months from initial brief to first delivery: 2-4 weeks for formula and packaging, 1-2 weeks for CPNP/PIF, 4-8 weeks of production. A 100% bespoke formula adds 6-10 weeks of R&D.
What is the minimum order quantity?
200 units per SKU. You can mix several products in the same order: for example 200 shampoos + 200 masks + 200 leave-ins to launch a full range.
Do I own my formula?
For a catalog formula customised to your brand: the formula is shared but your version (your fragrance, your actives, your INCI) is exclusive to your brand. For a 100% bespoke formula: contractual exclusivity for 12, 24 or 36 months depending on the agreement.
Can I sell outside the EU?
Yes. We support export to the UK (SCPN), US (FDA / MoCRA), Canada, Switzerland, Morocco, Algeria, the Middle East and 27+ countries. Local regulatory files are available on quote.
Do I need a company to order?
Yes, white label manufacturing is B2B. A French SIRET or European equivalent (intra-EU VAT number) is required. We work with brands, salons, distributors and e-commerce businesses.
Can I order a sample before production?
Yes. A validation sample is produced and sent for every SKU before series launch. No order enters production without your written sample approval.
What payment methods do you accept?
SEPA bank transfer, credit card (Stripe), international wire. 50% deposit at order, balance before shipping. Terms negotiable for recurring orders.
Can you help with design and marketing?
Yes. Our partner designer creates logo, brand guidelines, labels, secondary packaging and gift boxes. For marketing we provide HD packshots, INCI technical sheets, validated regulatory claims and acquisition lever guidance.
What if I want to change my formula later?
Possible between orders. Minor adjustments (fragrance, colour) only require a new sample. Major formula changes trigger a new safety assessment and CPNP/PIF update.